Lunar Capital is a leading consumer buyout firm in China. We build better companies that deliver products to aspirational Chinese consumers in areas like food and clothing. We own strong brands with leadership, established market share, and the potential to benefit from our processes and expertise. We drive top line growth through better product innovation, distribution, retailing, branding and marketing. We improve performance by streamlining operations, supply chains, distribution, and decision-making. We have always taken a different approach, and have built better companies that deliver for our customers and investors.